Auto sales in 2009 have been a real stinker, but companies are starting to feel a bit more bullish about the immediate future of the industry. Earlier this week, Ford
announced that it was bumping Q3 production by 10%
, and now Toyota
is getting more aggressive still by adding 65,000 units to its Q2 quota. The Aishi, Japan-based automaker plans to add production to its most popular models. The Camry
and Rav4 are all going to see more action during the summer months.
Part of the reason for Toyota's optimism is due to the Japanese automaker's May sales. On the surface, sales were putrid, with a decline of 40%
versus May 2008
. But last May 2008 was a far better month for Toyota than it was many of its competitors, making the 40% figure a bit misleading. Toyota's sales actually increased by 21% when compared to April 2009.
[Source: Automotive News