Much of that increase in sales will be attributed to the United States, as the report suggests that hybrids will capture nearly 20 percent of the total market share in this country. Driving the increase in hybrid vehicle sales will be factors such as increased pressure from government agencies to reduce fuel consumption and overall vehicle emissions and a drastic reduction in the cost of hybrid technology.
Of course, it stands to reason that automakers will benefit from this uptick in hybrid vehicle sales, but JPMorgan's study also portends good things for the ailing supplier industry, which produces the majority of the hybrid drivetrain components used by major automakers all around the world.
[Source: Automotive News - sub. req'd]