To kick off the launch of the 308 CC, French carmaker Peugeot has enlisted the musical services of the high-heeled female string quartet Bond. Peugeot touts the car as "the only convertible in its class that is adaptable to every season" because of its Airwave Neck Heating System, à la Mercedes-Benz's Air Scarf on the SL Series.
To complement this notion, Bond's services have been retained to record its take on the four concertos that make up Vivaldi's Four Seasons. Think Vivaldi-meets-Ibiza, and you're pretty close. Bond will be begin to leg out a British tour with the car next month, so for now you can read the full press release and watch the video after the jump. Or you can download all of the tracks – after handing over some information and signing up for a newsletter – at www.opentoallseasons.co.uk.
Peugeot is delighted to announce that, to celebrate the launch of its brand new 308 Coupé Cabriolet – the convertible for all seasons - it has commissioned BOND, the all-female multi-million selling original electric string quartet, to write and record a new arrangement of classical music's most popular work – the Four Seasons. The recording is available exclusively through Peugeot's website.
An innovative move, this unorthodox release (four tracks; one representing each of the seasons) makes Peugeot the first car manufacturer to record and release a mini-album exclusively for free download.
The modern interpretation of the Baroque masterpiece has been recorded to mark the launch of the Peugeot 308 CC model - an innovative addition to the Peugeot family with a first-in-its class Airwave Neck Heating System that blows air around the neck, allowing the driver the pleasure of enjoying a convertible all year round.
In lending their genre-defying sound to Vivaldi's Four Seasons, the Bond girls were inspired by their good friend and colleague, Nigel Kennedy. Says viola player, Tania: "We were so happy to be invited by Peugeot to record our take on the Four Seasons. This is our own celebration of one of the greatest and most exciting pieces of music and which all string players adore performing." This also marks the first time Bond unveils its new member, violinist Elspeth Hanson. Elspeth was chosen from hundreds of musicians and is the beautiful and hugely talented violinist who played alongside David Beckham; guitar legend, Jimmy Page and Leona Lewis at last year's handover to Britain at the closing ceremony of the Beijing Olympics.
British-based Bond (Eos Chater, violin; Elspeth Hanson, violin; Gay-Yee Westerhoff, cello, and Tania Davis, viola) will be staging a string of free live performances as they accompany the Peugeot 308 CC road-show throughout the country (dates include Glasgow, Birmingham and Newcastle). Free of charge to the public, the events promise to live up to Bond's vibrant reputation for delivering its spectacular musical and visual performance.
The launch of the 308 CC brings something new and exciting to the Peugeot portfolio and with its low sporty profile it is the must-have buy of the year for style enthusiasts. The car's four full-size seats capitalise on the renowned strength of the existing 308 range, whilst still embodying the spirit of the highly acclaimed 307 Coupé Cabriolet. But only with the launch of 308 CC can a convertible be enjoyed whatever the weather, as the car's inbuilt air vent diffuses warm air around the occupant's neck - making the Peugeot 308 CC the only convertible in its class that is adaptable to every season.