Jean-Marc Gales, who has been running Citroën since leaving Mercedes-Benz in February
, is aiming make Citroën Europe's third-largest brand. During a recent interview with an Italian newspaper, Gales stressed the importance of collaborating with other automakers and focusing on product, not just volume. "It's not important for us to produce 6 or 7 million cars to survive... We have another strategy, we believe in alliances, we cooperate with Ford and BMW on engines and gears, the most expensive parts to develop in a car," Gales said.
Even with the mentioned alliance with Fiat S.p.A. for commercial vehicles
and vans, Gales is going to have his work cut out for him. Citroën is currently ranked seventh in European sales, behind sixth-ranked Peugeot. Far above both brands is Volkswagen, currently holding the spot on the top podium.
[Source: Automotive News
, subs. req'd]