Like the deal that placed Ford with the Yankees (but unlike Audi's partnership with the same team), the contract wasn't brokered by corporate headquarters but by the association of Tri-State Lincoln Mercury dealers, and amounts to about as much fun as you can shake a Louisville Slugger at. All it boils down to is that they'll be parking display vehicles outside the Mets' new home at Polo Grounds Shea Stadium Citi Field, so the next time they hit a home run it's more likely to go through the windshield of a Lincoln or Mercury. Details in the press release after the jump.
NEW YORK METS CHOOSE LINCOLN MERCURY AS AN OFFICIAL VEHICLE
Tarrytown, NY- The Tri-State Lincoln Mercury Dealers announced today the New York Mets have once again chosen Lincoln Mercury as An Official Vehicle of the franchise.
"Tri-State Lincoln Mercury Dealers are proud to continue our partnership since 1980 as An Official Vehicle of the New York Mets," said Peter Spina, Chairman of the Tri-State Lincoln Mercury Dealer Association. "We have had strong ties with the Mets in the past, but this year is going to be the biggest and best ever. With a brand-new new ballpark and a star-filled lineup of vehicles, this is truly going to be an amazin' year for the Mets and Lincoln Mercury. I have no doubt that both brands will be 'Reaching Higher'."
When the Mets opened their new home, Citi Field, on April 13th, the ballpark included permanent Lincoln Mercury signs on the outfield wall and on the main scoreboard, and advertising on state-of-the-art high definition video boards, along with ancillary branding and exposure.
Lincoln Mercury continues to flourish in the Tri-State area. The 2010 Lincoln MKZ offers incomparable luxury and segment-exclusive safety. The 2009 Lincoln MKS and 2010 Mercury Milan were awarded Top Safety Pick accolades. The 2010 Mercury Milan Hybrid can operate up to 47 mph in pure electric mode, approximately twice as fast as some competitors.