While so many other automakers have reinvented their logos over the years, Mercedes-Benz has stuck with the same one for 100 years now. One century ago, Daimler-Motoren-Gesselschaft went down to the local patent office and registered the Three-Pointed Star, the logo everyone knows and recognizes today. Just a few weeks later, August Benz & Cie did the same with their logo, the Benz name encircled by a wreath. These two icons later became integrated when the two companies banded together, but to celebrate the anniversary of their registration, Mercedes-Benz has announced a new special edition of one of its most upscale coupes.
The CL550 4Matic features a number of special Designo and AMG touches inside (light tan perforated leather with contrasting stitching and grey accents, gilded brass emblems on the center console) and out (special dark gray paint, new aero kit, and five-spoke 20-inch anthracite wheels with silver brake calipers) to differentiate itself from its more common counterparts. The special edition is available on either the rear-drive or all-wheel-drive 4Matic models around the globe, but since Benz made 4Matic standard equipment on the CL550 in the States, we'll only get the grips-at-all-paws variety.
No word on American-market pricing, but the package commands a hefty €17,850 ($23k USD) premium in Europe. Nobody said celebrating came cheap. Details in the press release after the jump.
[Source: Mercedes-Benz] PRESS RELEASE
ANNIVERSARY EDITION WITH EXCLUSIVE APPOINTMENTS
Montvale, NJ – This year Mercedes-Benz is celebrating the one hundredth birthday of the Mercedes three-pointed star and the Benz emblem with an exclusive edition of the flagship CL-Class Coupe. This anniversary model shines with an extensive package of appointments and exquisite details. These include an elegant paint finish from the designo collection, the AMG Sports package, premium leather, black piano lacquer trim and beautifully executed emblems of the original trademarks inset into the center console. These are accurate reproductions of the emblems that Daimler Motorengesellschaft and Benz & Cie registered as trademarks one hundred years ago, forming the basis for the Mercedes star. With this special edition, Mercedes-Benz is adding even more individuality to the luxury coupé, and showing that even the best can still be perfected. Available with standard 4MATIC all-wheel-drive, a limited number of the special "100 Years of Mercedes-Benz Edition" model goes on sale in the U.S. during the summer of 2009.
The histories of the Mercedes star and the Benz laurel wreath began independently of each other: on June 24, 1909 Daimler-Motoren-Gesellschaft officially registered the design of the Mercedes star, and on August 6th Benz & Cie. registered the letters "Benz", enclosed by a laurel wreath, as a trademark with the Imperial Patent Office. The fact that both vehicle makers registered their new trademarks in the summer of 1909 appears in retrospect as a parallel to the year 1886. That was the year when, again independently of each other, Gottlieb Daimler and Carl Benz invented the automobile. Twenty-three years later the two companies, competitors at the time, created new brand symbols which promptly appeared as a badge and device on their respective vehicles.
On February 18, 1925 – more than a year prior to the merger of Daimler and Benz on June 28, 1926 – the two brands registered the new joint logo: Daimler's Mercedes star set within Benz's laurel wreath.
The CL-Class has been acknowledged as a masterpiece of automobile engineering since its inception. It combines the comfort of a prestigious luxury sedan with the athleticism of a sports car, with a captivating design and trailblazing high-tech features. With its exclusive appointments, the special "100 Years of Mercedes-Benz Edition" underlines the special status of the CL-Class.
The crowning highlights of the anniversary edition are the historic trademarks dating from 1909 in gilded plate brass, which are inset into the center console. Together with the designo metallic graphite paint finish these accentuate the model's exquisitely luxurious character. Sporty visual touches are provided by the AMG Sports package with muscular front and rear aprons, side skirts and sports pedals of brushed stainless steel with black rubber studs, plus painted brake callipers with Mercedes-Benz lettering. The anniversary edition also includes high-sheen 20-inch 5 twin-spoke AMG light-alloy wheels painted in titanium grey, which are only available for this special CL-Class model. They are shod with 255/35 R 20 tires.
The interior is fitted with exquisite, partly hand-stitched Sahara Beige premium leather. The high-quality wood/leather steering wheel harmonizes with the interior trim in shining black piano lacquer.
The 382-hp special CL550 4MATIC "100 Years of Mercedes-Benz Edition" is equipped with all the new features of model year 2010. These include new exterior mirrors with larger lenses, an eye-catching indicator design in LED technology and improved aerodynamics and an upgraded telematics generation with a further development of COMAND system. An SD card slot in the center console, a USB interface in the glove compartment and a universal Media Interface for connecting mobile audio devices are also included. Finally, all components of the Premium 2 package are included as standard equipment.