Fiat has earned some recognition for its new eco:Drive system that debuted last fall at the Paris Motor Show. During the recent MediaGuardian Innovation Awards in London, eco:Drive won the top prize for digital technology. The eco:Drive system allows the driver to plug a USB flash drive into the car so that driving data can be automatically downloaded. The driver can then plug in the flash drive to a computer where software can analyze the data and make suggestions about adjusting driving style to improve efficiency. eco:Drive is included free of charge on most new Fiats.