But an incentive program isn't successful just because it sells more vehicles. The value of the incentive to the automaker goes down the more it cuts into the profit of each vehicle sold. So how much has the Hyundai Assurance plan cost so far? Aside from a few marketing dollars to get the word out – nothing. That's because despite selling 55,133 vehicles through the end of February, not a single owner has taken Hyundai up on its offer to buy back their vehicle. So, at this point, the incentive program has been a home run idea that's sold more cars but effectively cost Hyundai nothing. Of course, that could all change if within the next year our economy turns into Great Depression II and Hyundai owners begin returning their vehicles en masse. Until then, however, Hyundai will likely continue to enjoy a better sales performance each month than its competition.
Follow the jump for a poll on the effectiveness of Hyundai's Assurance program.
[Source: Kicking Tires]