"Simply smoking." Those are the exact words that John Krafcik, CEO of Hyundai USA, used to describe early sales of the automaker's new Genesis Coupe during a recent interview with Motor Trend. The highly-anticipated two-door is selling better than the Genesis Sedan, which arrived on the market last year, even though Hyundai has focused more advertising dollars on the larger luxury sedan.
Still a newcomer, the Genesis Coupe is offered in turbocharged 2.0-liter and normally-aspirated 3.8-liter trim. The bulk of the cars on dealer lots have been the V6 models, with the late-to-arrive four-cylinder variants (including the Track model and next year's R-Spec model) yet to make a significant impact on sales. Seemingly undeterred by its $27,500 sticker price, Krafcik says that more than 50 percent of the 3.8-liter buyers are driving home in the loaded Grand Touring model (the entry-level 2.0T starts at just $22,000).