MINI and Airstream have joined forces with Republic of Fritz Hansen to create a new concept that will be introduced at the Salone del Mobile show in Milan. The team says that the MINI Cooper Clubman was chosen for its adventurous personality, and we too think it would be an adventure of sorts trying to pull a 22-foot trailer with the MINI's 1.6-liter, four-cylinder powerplant, albeit one topped with a turbocharger and direct injection.
As a concept, we can see how the two iconic brands with heritage-rich designs would be drawn to one another. Airstream has been around since the 1930s and we all know about the current MINI's roots to the free-sprirted 1960s original from Britain. The interiors of both machines have been heavily customized, with the MINI getting a surfer-look, black-and-green neoprene treatment and the trailer getting plenty of Fritz Hansen furniture and wood paneling inside.
[Source: Republic of Fritz Hansen]
MINI and Airstream, designed by Republic of Fritz Hansen
Exciting cooperation between three iconic brands set to steal hearts during Salone del Mobile.
Munich. Airstream Inc. and MINI have teamed up to offer the best in both design and functionality with a one-off MINI Cooper S Clubman and Airstream creation designed by Republic of Fritz Hansen. The concept will be presented for the first time at the INTERNI DESIGN ENERGIES exhibition in the courtyards of Università degli Studi di Milano during the upcoming world-renowned Salone del Mobile show in Milan. The exhibition will be open each day from Tuesday 21 to Thursday 30 April from 10:00 a.m. until midnight.
Republic of Fritz Hansen, the Copenhagen based premium furniture brand known for its minimalist and functional design, has spared no details when it came to designing the interior of the MINI Cooper S Clubman and Airstream trailer. Drawing inspiration from the outdoor lifestyle of surfing, the Airstream interior will feature, amongst others, new interpretations of Arne Jacobsen's Egg™ and Swan™ Chair and a table set up with four unique Series Seven™ chairs, allowing plenty of room for guests. Sleek wood panelling will top it off giving it the ultimate "modern surfer" look. "Here at Republic of Fritz Hansen we are thrilled with the collaboration and really look forward to introducing this unique and eye catching concept," says Jacob Holm, President and CEO at Republic of Fritz Hansen.
The MINI Cooper S Clubman will also reflect the same adventurous personality and style with clean lines, bold colours such as lightning green and all the interior gadgets you can expect to find in a MINI plus more.
The MINI Cooper S Clubman will be predominately jet black with black "wetsuit" neoprene accents along with green trim. The 22ft silver Airstream trailer will also enjoy the same exterior details as the MINI but will have an interior designed for beach goers with features such as a waterproof interior and a sun bathing bed.
"Partnering with MINI was a given," said Bob Wheeler, CEO of Airstream, Inc. "As one of the oldest manufacturers of recreational vehicles in the U.S. and MINI's longstanding history producing unmistakable sport cars, we knew that we would make a dynamite team," said Wheeler.
"It has always been important for us to implement new products and ideas in unconventional ways. The concept MINI and Airstream, designed by Republic of Fritz Hansen, presents a surprisingly different way of using a MINI and an Airstream with a design, which consciously transcends into the world of the surfer. At the same time, we have achieved a successful co-operation with two international cult brands which authentically embodies the MINI attitude to life" said, Andreas-Christoph Hofmann, Head of MINI Brand Communication.
Airstream, Inc., of Jackson Center, Ohio is the oldest recreational vehicle manufacturer in the world. Today's Airstreams are the perfect blend of retro exterior style, modern interior luxury and convenience, and rugged all-American construction. A complete line of Airstream models makes any excursion, from day trips to the beach to cross-continental treks, a comfortable and exciting journey. Adventure, inspired by Airstream. A full range of Airstreams are now available from European dealers that meet EU homologation requirements and the unique demands of European roads. For more information please visit www.airstreameurope.co.uk, call + 44 15396 24141.
MINI Cooper S Clubman
Shifting gears is without doubt a thrilling experience in the top model MINI Cooper S Clubman. Boasting a 1.6-litre four-cylinder power unit developing maximum output of 128 kW/175 hp at 5,500 rpm with the help of a twin-scroll turbocharger and direct gasoline injection, the MINI Cooper S Clubman offers maximum torque of 240 Newton-metres or 177 lb-ft all the way from 1,600 to 5,000 rpm, with a further brief increase to an even more significant 260 Newton-metres or 192 lb-ft by means of the Overboost function. On the road, this accelerates the MINI Cooper S Clubman to 100 km/h in just 7.6 seconds and gives the car a top speed of 224 km/h or 139 mph.
The MINI Cooper S Clubman offers not only impressive performance, but also an exceptionally good balance of driving pleasure and economy, with average fuel consumption in the EU test cycle of just 6.3 litres/100 kilometres, equal to 44.8 mpg imp. And at the same time the MINI Cooper S Clubman has a CO2 emission rating of 150 grams per kilometre.
More information about the project at http://www.MINIspace.com.
Republic of Fritz Hansen
Fritz Hansen was founded in 1872 and is recognized as one of the world's leading manufacturers of designer furniture for the private and contract market under the brand: Republic of Fritz Hansen. The design collection is developed in close co-operation with leading architects and furniture designers including Arne Jacobsen and Poul Kjærholm. The company mission is to enhance the customer's image and lifestyle by making strong interior statements through exclusive design furniture. The company headquarters is located just north of Copenhagen, Denmark supported by showrooms in London, New York, Tokyo, Antwerp, Amsterdam, Stockholm, Oslo, Düsseldorf and Milan.
More information about Republic of Fritz Hansen at www.fritzhansen.com.