We've finally gotten some official confirmation from Toyota about the sell-two-Prius-models-at-once strategy we've heard so much about. During a recent media event where we drove the next-gen 2010 Toyota Prius (sorry, we can't say much about that right now) we had a chance to talk with John McCandless, from Toyota corporate communications, and Masahiko Maeda, assistant chief engineer who was heavily involved with developing the 2010 Prius. They confirmed that both the current and next-gen models will be available for sale at the same time, but only in Japan. Here in the U.S., once the 2010 version hits the streets, that's all she wrote for the old model. Well, except for dealers who participate in the Toyota's Certified Used Hybrid Program. While Toyota hasn't released pricing information for the new Prius, we're pretty sure it'll be more than the Honda Insight. Considering the strong sales the Insight has had in Japan thus far, keeping a cheaper Prius option around seems like a smart move for Toyota.
Our travel and lodging for this media event was provided by the manufacturer.