Last September, when Brammo Motorsports got a big chunk of investment money from Best Buy Capital, eyebrows arched with the possibility that the biggest of all Big Box electronics retailers might actually sell the electric motorcycle from their own retail locations. Now that it's been confirmed, the initial disbelief has turned into excited anticipation that the long-awaited fully electric Brammo Enertia will finally be available in May, and at 5 selected West Coast Best Buy locations to boot.
Perhaps most interesting are comments that CEO Craig Bramscher made about the future of the bike. "What we're selling is a lot closer to consumer electronics than to transportation," he said, suggesting that on-board cameras that can link up to the internet would be one likely add-on. Basic repairs and maintenance will be carried out by the Geek Squad crew while more intensive work would be performed at various service centers around the country. If this initial rollout proves successful, Bramscher envisions a time when the Enertia and its future siblings would be available at every Best Buy locations around the world. Thanks for the tip, John!