It's no secret that the LBGT community represents a significant pool of purchasers in the automotive marketplace. Some automakers shy away from courting their dollars for fear of retribution from anti-LBGT groups, while others have embraced them in subtle and not so subtle ways. The team at Gaywheels.com
has done a commendable job tracking gay-friendly automakers
, which they define as any automaker that offers domestic-partner benefits to its GLBT employees no matter where they live or work in the U.S.. The site also reviews new cars
from a GLBT perspective, interviews GLBT professionals
in the industry and keeps its readers informed on gay-related auto news.
The site's most interesting content, at least to us, has been a report published every quarter on what ten vehicles were researched most through the site by the GLBT community
. Rather than knowing what the community wants
to drive, however, Gaywheels has launched a new survey
to find out what its readers are actually driving. We're not sure anyone has ever performed a survey like this, so the results should be interesting in terms of reinforcing or shattering certain stereotypes about which cars gays and lesbians actually drive.