Since Honda started taking orders for the new Insight in Japan earlier this month, dealers have tripled the original sales target. As a result, the company has decided to crank up production starting in April to meet the demand for the new hybrid. Honda had been projecting world-wide Insight sales of 200,000 a year with 100,000 going to the U.S. and Canada. It remains to be seen how strong U.S. demand will be, especially with a new Prius arriving shortly after the Insight. The Insight's price should undercut the Prius by several thousand dollars, although it's also a considerably smaller car than the Toyota. In addition to price, the Insight's Fit-based chassis should also have an advantage in driving dynamics, which may appeal to some drivers more. The Insight goes on sale in the United States on April 22.
[Source: Automotive News - Sub. req'd]
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