His experience at Tesla has taught Siry the importance of credibility in the car business. Watching the struggles of other EV makers as well has his own ex-employer surely provided Siry with some insights that will prove valuable to other companies.
In addition to his role as an analyst for Peppercom, the national firm is investing in Siry's own start-up company. Siry is launching a software service company aimed at media and communications professionals to help them share information. So far he isn't sharing a lot of details on the new venture, but it could be interesting, at least to those of us writing about the industry.
[Source: Darryl Siry, Marketwatch]