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Title: The One
Company: Ford
Why We Like It: The term "halo car" is used to describe a vehicle that shows a company at its best. Typically these vehicles tend to be fast and expensive--and car companies hope that when you buy a $14,000 sedan you feel a small amount of the "halo effect" has trickled down from the top. Ford's take on this was the Ford GT, a remake of their race-winning GT40 prototype from the 1960s, and this commercial told the world that it was the "pace car for an entire company." It debuted at the Super Bowl in 2004.
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Title: An American Revolution, Car Carrier
Company: Chevrolet
Why We Like It: Perhaps it's a uniquely red-white-and-blue feeling, but there's something very much American about a big hauler full of cars moving across a wide open highway. Chevy's use of the big carrier is done with dramatic effect--filmed by Transformers director Michael Bay--and at the time featured the debut of six new cars. In keeping with Chevy ads of the past, music is used to great effect. Just as the last car is loaded onto the hauler (backwards, mind you), Steppenwolf's Magic Carpet Ride kicks in and the truck rolls on. This ad debuted on New Years Even in 2003.
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Title: Cog
Company: Honda
Why We Like It: At first this might seem terribly tedious, but in actuality the Rube Goldberg-like setup of Honda's commercial is quite simple and rather fitting for Honda's image. This commercial never ran in the U.S. (it was produced and televised for the UK market), but it has become something of a viral video hit on the internet. The impossible series of steps (which was filmed in real time and required over 600 takes to get right) show that Honda is a company that understands engineering as well as a bit of humor.
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