It's been prognosticated that Toyota will keep its current-gen Prius around for the foreseeable future to share showroom space with the latest version of the iconic hybrid hatchback, which just recently debuted at the Detroit Auto Show. Toyota had in the past downplayed those rumors, but the Japanese Nikkei is once again reporting the two-Prius strategy, which leads us to believe that there may be some background fire to go with the smoke, at least in Toyota's home market of Japan. We're just going to have to wait and see what happens in U.S. showrooms when the new Prius finally makes its appearance later in the year.
Why would Toyota want to keep its older model around anyway? The answer to that question may have something to do with the automaker's cross-town rival, Honda. With a new competitor coming in the form of the new Insight, which is expected to be priced well below the Prius, Toyota could decide to keep the old model around a bit longer as a price leader.
[Source: Automotive News - sub. req'd]