is one of the few automakers that's demonstrated studied restraint during the recent SUV boom. There is the Pilot
, which is a big ol' thing, but it's also as efficient as something that size can be, with unit-body construction, and an engine that shuts off three of its six cylinders whenever possible. The company also has a long history of making small cars that aren't penalty boxes, and amazingly clever engineering. It should be little surprise, then, that the man at the helm is an engineer by trade, deftly maneuvering the automaker into whatever endeavors hold promise, popular fashion be damned. Takeo Fukui worked on the company's CVCC engines early on in his tenure, and his respect for the vision of Soichiro Honda has netted him the title of Man Of The Year from Automobile magazine. The new focus on fuel efficiency
(though today, oil is under $50/barrel for the first time in three years) has made Honda seem oddly prescient for its steadfast manner. Cheers!