It's obvious that Jeep is the most valuable nameplate Cerberus managed to snag when it took the ailing Chrysler Group off of Daimler's hands last year. No matter what happens to the Chrysler and Dodge brands, it is extremely unlikely that the Jeep brand would die, considering just how well-known and recognized the iconic name is around world. CNW Marketing Research studies indicate that the public-at-large would prefer to see all of the Pentastar's products wearing the revered Jeep badge.
Could Chrysler consolidate all of its vehicles under one brand? Theoretically it's possible, though extremely unlikely. While some models like the Dodge Ram (J-Series) and Dakota (Comanche) could be rebadged under the Jeep umbrella, the rest of Chrysler's line just doesn't fit. The Dodge Nitro is likely living on borrowed time already and Jeep is already selling the same model as the Liberty. The Caliber shares a platform with the Compass and Patriot, and is therefore redundant, and there doesn't seem to be a place for sedans in Jeep dealerships, let alone minivans.

Jeep's world-renowned reputation for die-hard products began with the Wrangler/CJ models and continued with classics like the Wagoneer and Cherokee. It would take significantly less time and effort to sully that hard-earned badge of honor, which is exactly what would happen if Jeep were to become a full-line automaker. Thanks for the tip, Jordie!

[Source: US News]

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