Could Chrysler consolidate all of its vehicles under one brand? Theoretically it's possible, though extremely unlikely. While some models like the Dodge Ram (J-Series) and Dakota (Comanche) could be rebadged under the Jeep umbrella, the rest of Chrysler's line just doesn't fit. The Dodge Nitro is likely living on borrowed time already and Jeep is already selling the same model as the Liberty. The Caliber shares a platform with the Compass and Patriot, and is therefore redundant, and there doesn't seem to be a place for sedans in Jeep dealerships, let alone minivans.
Jeep's world-renowned reputation for die-hard products began with the Wrangler/CJ models and continued with classics like the Wagoneer and Cherokee. It would take significantly less time and effort to sully that hard-earned badge of honor, which is exactly what would happen if Jeep were to become a full-line automaker. Thanks for the tip, Jordie!
[Source: US News]