Imagine a world where you don't buy cars
any more and none of the cars that we do drive emit anything. Unlike the present, where no one buys Nissans
Carlos Tavares believes not buying cars at all will eventually happen as a result of moving to car sharing
. Such a system might be similar to what we see today with the likes of ZipCar, just on a much larger scale where customers pay for access to cars on an as-needed basis. Long before we get to that point though, Nissan plans to start selling electric cars
to the public, beginning in 2010 in markets like Israel and Denmark before moving globally a couple of years later. At the Automotive News Green Car Conference, Tavares told the audience that company's first EV
would have a similar price to other current small cars. Considering what lithium ion batteries cost, this might come as a surprise. However, that's because as with the toys you buy your kids at Christmas, batteries are not included in the box. The batteries will be leased
separately and Tavares believes that even with this extra expense the total cost of ownership
over the life of the car will be lower than a gasoline equivalent. Exactly what that cost will be has not yet been revealed.