AutoWeek has announced that it's switching to a bi-weekly distribution schedule for its print magazine, which it claims in the press release after the jump will benefit readers. We think it will benefit AutoWeek in that the once-weekly rag will save a bunch on paper and distribution costs. In return for receiving half as many issues over the course of a year, AutoWeek promises to up its page count per issue and do more "comprehensive editorial features and vehicle reviews". This isn't the first time AutoWeek has changed its distribution schedule, either. It started in 1958 as a bi-monthly motorsport newsletter called Competition Press, and in the '60s added "AutoWeek" to the title and began publishing every seven days. If the economy gets even worse, maybe it'll switch back to bi-monthly, but chances are they'll still call it "AutoWeek".
[Source: International Business Times via TTAC, Photo by cindy47452 | CC2.0]


AutoWeek Announces Changes in Digital and Video Publishing in Addition to Its Frequency to a Fortnightly Publication

DETROIT, Nov. 5 /PRNewswire/ -- AutoWeek announced plans today to expandservice to its readers by changing to a fortnightly distribution beginningwith the January 5, 2009, issue. With this change, each issue will increasein size to provide deeper insight into the consumer car world to its threemillion readers. In addition, will continue to expand its digitalcoverage of instant news and videos.

"We started out as an eight-page newsletter and have progressed to be oneof the most widely read automotive publications and Web sites in theenthusiast world," said Keith Crain, chairman of Crain Communications andeditorial director of AutoWeek. "This change gives us the opportunity to growas a brand and increase our reach to enthusiast consumers, making AutoWeekmuch more than just a weekly."

AutoWeek was launched on July 16, 1958, as a twice-monthly motorsportsnewsletter, titled Competition Press. As the publication grew in popularitythrough the 1960s, the editors began including vehicle reviews and industrynews, changing to weekly distribution with the new title, Competition Press &Autoweek. Eventually, the name was shortened to AutoWeek as it remains today.

"AutoWeek will continue to evolve as consumption habits of the enthusiastchange," said KC Crain, vice president and publisher of AutoWeek. "Modifyingthe frequency of the magazine's distribution allows us to focus on morecomprehensive editorial features and vehicle reviews. At the same time, we'llbe enhancing our ability to deliver the best automotive lifestyle contentthrough the magazine and on"

"I'm thrilled to be able to make a great brand better," said AutoWeekEditor and Associate Publisher, Dutch Mandel. "The changes demonstrate ourcommitment to evolve in an ever-changing world. Our readers now demand newsthe moment it happens, which we provide to them at Thesechanges will allow us to deliver more in-depth coverage in our products. Ourreaders will be excited and pleased."

AutoWeek is America's only fortnightly automotive enthusiast consumermagazine. For 50 years, it has been providing readers with unbiased,relevant, insightful and timely content, while delivering the latest vehiclereviews and coverage of trends, motorsports, events, personalities and autoshows. Visitors to receive by-the-minute news and updates asAutoWeek is constantly expanding its digital and video offerings. Through itsprint and online products, AutoWeek is an indispensable source of need-to-knowand want-to-know information, making its readers themselves car experts.

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