Click the image above for a high-res gallery of the Cadillac-Powered VRS

As you can tell from our furious posting frequency, there's a lot of stuff at SEMA. Often, you encounter some well-publicized car and your reaction is "Oh... harumph." And then there are the sadly infrequent times when you make your way to the back of a ginormous hall and turn the corner to find a tiny booth holding one of those "Oh... wow..." treasures. That's what happened when we dropped by the Helios Coatings booth and discovered the Cadillac-powered VRS (V Sport Rod).

Probably everything on this car except the fuel filler cap is custom or has been customized. A how-low-can-you-go custom-designed fiberglass body wraps itself around a 6.0-liter, 400 hp Cadillac engine. The engine cover runs from that hot-rod nose all the way to the bulkhead and then continues in one sweep to form the center console. The console works much like your phone, going dark when not in use and lighting up again when you touch it. And yes, that's an iPhone slotted in there. And at the corners are 20-inchers up front and 22-inchers out back suspended by aircraft strut suspension arms and wearing six-pot calipers front and rear. It is certifiably "Oh... wow..." But don't take our word for it -- check out the full specs, or get straight to the gallery of high-res images below.

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