Click above for a video of the Volvo Jakob Hot Rod

Fans of stylishly-curvy Gothenburg-based meatballs bricks now have another outlet to get their Swedish fish fix. On YouTube, where else? The automaker has actually had its own station since August 11, but just decided to announce it to the public with a press release, which is pasted after the break. As you might imagine, safety takes a front page spot on Volvo Cars News, as do the automaker's rally racing efforts. How cool are the animal avoidance tests of its new crossover utility vehicle, the XC60? Where else can you watch the official Elk-less Elk Avoidance Test? Hey, wait a minute... that camel test isn't what we were expecting.

Our absolute favorite videos, though, are of the Volvo Jakob Hot Rod. That's some Scandinavian design we can really get behind. According to Volvo, breaking news will also be posted on the video channel, so now we've got yet another source to check out every day.

[Source: Volvo]



Launch of the Volvo Cars News Channel on YouTube

GOTHENBURG - October 30, 2008: In response to the phenomenal growth of film and video communication on the internet, Volvo Car Corporation is now launching its own YouTube channel.

"The general media power shift we are seeing today is making it more and more essential to get our message across to all of the people with an interest in our cars - you could call them publicists - who pass it on to others in turn, via their blogs and online communities," says Peter Ganjbar, Manager, Public Affairs working with new online channels, at Volvo Car Corporation. "We are also seeing the world's major media groups forging links with new forums on the internet to maintain the flow of traffic to their sites. This is a very interesting development for customers, dealers and everyone else with an interest in Volvo Cars," he continues.

There has been a sea-change in the way that people 'consume' televisual media since the breakthrough of YouTube only two or so years ago. Using YouTube as a strategic communication partner was the obvious next move in adapting to true globalisation - a world in which speed and simplicity can easily get a step ahead of quality. Here you find amateurs, professional TV productions and commercials all in cheerful coexistence. The phenomenon has made many companies and organisations think very hard about the way they should approach a seemingly chaotic media landscape.

"Viewers are never fooled. It is important to say who you are. YouTube is, in effect, a 'self-policing' medium. So we will be making it perfectly clear that everything published on "Volvo Cars News" is official and authentic material, produced by Volvo Car Corporation," says Peter Ganjbar.

The "Volvo Cars News" channel will carry everything from commercials and PR productions to television documentary material. The aim is to offer visitors worthwhile, enjoyable films about the latest products, and also to take them behind the scenes at Volvo Cars.

"And we will definitely be carrying breaking news here too," says Peter Ganjbar.

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