For some time now, Toyota
has been contemplating the creation of a new Prius
brand akin to Scion
that would be dedicated to hybrid vehicles
. This much is acknowledged by Toyota's Group VP for communications, Irv Miller. However a report the other day on Left Lane News that Toyota had decided to move ahead with a Prius brand was apparently premature. In a blog post yesterday, Miller declared unequivocally that the unattributed story was "completely false." At this point no decision has been made about moving ahead with a new hybrid
only brand or even a timetable, according to Miller.