Fifty-four percent of the surveyed motorists also said that diesels are better on highway journeys than hybrids, and an unknown percentage of them "are demanding premium performance as well." It's a good thing then that BMW has a line of diesels mated to its EfficientDynamics technology that gets better gas mileage, emits fewer emissions, costs less in taxes, and has higher residual values. And in case you didn't know this about BMW, they're supposed to be a lot more fun to drive. If you have a massive amount of time on your hands, you can read the full report here. Otherwise, skip the words and do your duty: buy that BMW you've had your eye on, save the Earth and have fun doing it.