Seemingly nothing – not the credit crunch, not miniscule sales, not its own lengthy, lugubrious looks – can kill the Maybach. People who have wondered how long Mercedes will keep dishing out tiny servings of the enormous cars can wonder no more: top guy Dieter Zetsche has said Maybach is here to stay, and that the brand "is not losing money."
We don't know how a division that moved just 146 cars last year, even if they start at $372,000, isn't losing money. But the $1.35 million Landaulet should help things, and to be to be fair, Zetsche has said before that Maybach's profitability or otherwise is not the issue – the car is a suitable competitor to Rolls-Royce and Bentley. And Daimler has demonstrated patience: it waded through the rough times with the smart car division for ten years, and now has black ink and a hot brand to show for it.