The rationale behind this implausible idea stems from VW's goal to boost annual vehicle sales in the U.S. from its current 230,000 units to 1 million vehicle sales per year by 2018. Other derivatives of the new new Beetle could also include a crossover and a wagon.
Although the recently revealed VW Pickup Concept is only bound for markets outside the U.S. and Europe, a compelling case can be made for a light-duty truck for occasional haulers here in the States. But we somehow doubt that the U.S. consumers could warm up to a Beetle-based truck – nostalgia can only go so far.
[Source: Automotive News (sub. req.) via Pickuptrucks.com | Image: CargoFun]