Do you enjoy watching stars on the red carpet? Well, BMW
thinks that they can help make the stars' appearance a little greener than if they arrived in a stretched limo (even if it's hybrid
). Last year BMW chose the event to promote its Hydrogen 7 flagship
, but this year BMW has announced a full "fleet of models fitted with EfficientDynamics" to drive around movie starts and politicians. As we know, this name denotes a combination of the Bavarian marque's techniques to lower fuel consumption. According to BMW Italia's press release, when 2008 ends, BMW will have saved enough fuel to power a city like Geneva, Switzerland, for one year. Not sure how they arrived at that tidbit, but there it is.
[Source: BMW Italia]