Head to Maserati's website
and you're greeted with a tantalizingly coy poll, asking users to guess what event will take place on October 2nd, the first day of the Paris Motor Show
. The overwhelming popular opinion is that a new car
will be debuted, possibly the smaller Maser
that's supposed to take aim at Porsche. A test mule was spied a while back,
though that car didn't have the folding hardtop the new mini-Maserati, based on a hacked-down GranTurismo, is whispered to be carrying. We'll all just have to wait, each day feeling longer than the next. What else could it be, other than a car? The idea of generating such buzz over a new website, logo, or advertising
campaign (all three are choices) is ludicrous, but the rest, including a new production facility could seem plausible. Even more intriguing, it could be all of the above. We want a smaller Maserati, and we're going to hold our breath until we turn as blue as the website's banner image to get one. Thanks for the tip, Jvijil.