2009 Dodge Ram launches with incentives, 'RamBox' costs $1,895

In another obvious sign of the times, Dodge is launching its brand new and totally redesigned 2009 Ram half-ton pickup truck with incentives right out of the gate. Purchasers who only need a regular cab will get $500 off the Ram's base price of $22,170 before options while those looking to get a quad cab or crew cab will get double that amount off their new truck. We're sure that potential buyers won't be complaining, but it's a far cry from the 40% savings being offered on '08 Rams. We verified these numbers by using Dodge's online configuration tool, which does not yet allow you to order up the innovative RamBox option. That lockable storage unit is built right into the bed rail of the pickup and will reportedly run you $1,850. That seems pretty reasonable considering that Dodge is the only brand offering this type of storage solution. Still not sold? Did you know that a RamBox is nearly big enough to fit an adult man? Pretty cool, that. Expect to see the RamBox option come online in early November.

[Source: Automotive News - sub. req'd]