Like all hybrids the initial purchase cost of the vehicles are higher. These trucks are said to be priced at $85,000 instead of $50,000 for the regular model. Although the company should make up some of that difference in lower fuel and maintenance cost, it can also point to value gained in green cachet by being able to advertise its environmental efforts on the trucks as well as being able to boast of having "the largest heavy-duty hybrid-electric delivery fleet in North America.'' The company's nemesis, Pepsi, says that it is testing hybrid technologies, but its efforts appear to have been mainly directed at weight reduction.
[Source: Miami Herald]