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GM hopes to make more money on smaller cars

The General, along with the rest of the American automakers, has a long established history of making the most profits from the largest vehicles. Small cars from the Detroit 3 have therefore fallen way behind the imports when it comes to desirability. GM Global Design Chief Ed Welburn went so far as to say, "In North America, we never did a good small car." Ouch. Instead, all the best designs come from overseas, which GM has plenty of experience in. "Today, we are able to draw on resources of design centers in Korea, Brazil and Europe who really know how to do small cars," says Welburn. Like the ones who designed the Aveo?
So, if the Cobalt and Aveo are not good small cars, at least they'd better be cheap, right? Sure, but expect that to change too as upcoming replacements for its aging small cars will be more expensive than current models. The Chevrolet Cruze, not expected in the U.S. for at least a few more years, will cost an extra few thousand dollars compared to the Cobalt. Hopefully by then, the Beat will be properly engineered for the American market as well.

[Source: Automotive News, sub. req'd]

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