If Willy Wonka made cars, this is what it would look like. The cold, hard reality is that automobiles are ground out like sausages in huge factories that ingest raw materials at one end and spit out shiny metal boxes filled with ticky-tacky at the other end. Marketing's a funny thing, though; building an emotional connection to your product can often lead to sales gold, so Ford's
slathering its Fiesta
marketing effort in pheromones to make it irresistible to buyers. It's all very trippy and fun, full of primary colors and smiling faces, but the thing is, we already love the Fiesta. They could put Orson Welles out there at his most cantankerous, and that'd be fine. We do dig the creativity, and since it's an entry level car, maybe the target market will be entirely comfortable with the campaign, having just recently graduated from Sesame Street, anyway.
[Source: Fiesta Love Factory via ADRants