Montezemolo declared that a road-going hybrid Ferrari would be on the market by 2015 and the company intended to reduce CO 2 emissions by 40 percent by 2012. Bringing technology from race programs to the road is nothing new for Ferrari. This is a company that truly lives the motto "Racing improves the breed." From advanced variable intake systems to automated manual transmissions, Ferrari road cars feed the Formula One program with cash and feed off the advancements. The latest is the kinetic energy recovery system (KERS) being developed for the F1 cars. KERS is a regenerative braking system and it's not known is if Ferrari is planning to use a flywheel-based system or electrical energy storage. Either, way Montezemolo has committed to maintaining the character of Ferrari while making the cars cleaner at the same time.
[Source: AFP via Sydney Morning Herald]