Audi seriously considering U.S. plant

Volkswagen has already announced its intentions to build a factory in the U.S., narrowing down the possible sites to Alabama, Michigan and Tennessee. Now, in advance of a shareholder meeting in Germany, Audi CEO Rupert Stadler is reportedly saying that Audi is considering a U.S. plant, as well. The move on both automakers' parts is an attempt to capitalize on the weak U.S. dollar, the stronger euro and the fact that material costs are on the rise and a U.S. plant could mitigate some of those expenses. Additionally, both VW and Audi have made it clear that in order to achieve their lofty sales goals – one million units a year by 2018 for V-Dub and Audi's campaign to become the numero uno luxury carmaker – ramping up production capacity in the U.S. where many of those sales will be made is instrumental to their mutual success.

[Source: Autoweek]

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