Hybrid sales at GM looking slightly less barren in April

A month ago during GM's monthly sales conference call, it was revealed that the company had sold a measly 843 hybrid vehicles in the first three months of 2008. Although I don't partake in the most recent sales call, one of the readers over at TTAC did listen in this month and someone specifically posed the question of how many hybrids GM managed to move off dealer lots in April. As usual GM didn't break out hybrid sales in the overall numbers but when questioned, Marketing boss Mark LaNeve did acknowledge "over 1,100" sales with over 500 being the Tahoe and Yukon hybrids. The remainder were assorted mild hybrids of the Malibu, Aura and Vue varieties. That's still nothing to get particularly excited about, but it's a move in the right direction - unless, of course, profitability is the desired outcome. GM is undoubtedly loosing a significant number of dollars on every two-mode hybrid and selling more will only make things worse financially. It will be interesting to see if GM actually makes more of a push to sell the two-modes when the Escalade hybrid launches later this year at a significantly higher price.

[Source: The Truth About Cars]

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