have had an intertwined relationship for decades, and according to a report from Reuters, the families are set to intermarry. Piero
son, is expected to join three other "prominent figures of the Italian automotive industry" that will take a stake in Pininfarina. The news comes shortly after
announced plans to throw some money into the Italian design house, which includes a 100 million euro stake in the firm. Part of that cash infusion will help to create the new
Pininfarina is developing with Bollore, while simultaneously reducing the shares that the Pininfarina family currently holds.
, Photo by DAMIEN MEYER/AFP/Getty]