If there were ever a fail-safe formula for a press conference, Hyundai nailed it. While we're normally forced to endure lengthy tomes about an automaker's past achievements and the blatherings of egomaniacal execs, Hyundai comes out with two Genesis coupes doing burnouts, e-brake turns and powerslides, then caps it all off with enough pyrotechnics to make North Korea nervous. It was unequivocally badass, and not only does Hyundai have the recipe for a kicking press conference, they know how to cook up exactly what enthusiasts have been asking for.
Under the expert direction of a duo of bombshell drivers (one of which is Angelina Jolie's stunt driver, and both of which can be seen in the gallery), the two coupes made their way around the makeshift track in a smoky haze that was only partially caused by the copious amount of rubber put down on the faux tarmac (the rest was from the fireworks). Both models were present – the 310-hp, 3.8-liter V6 and the 223-hp (217 on swill-fuel) turbocharged 2.0-liter four. While there was a lot of talk about giving the people what they've yearned for, there was no word on price. We're guessing that the V6 will be somewhere around $25,000, while the turbo'd 2.0-liter will just crest the $20k mark.
Check out all the official info on the 2010 Hyundai Genesis Coupe in our original post, but don't forget to peruse the high-res gallery of live action shots from the presser below and the video too!