New York 2008: Scion unveils odd-looking Hako Concept

Click above for high-res gallery of the Scion Hako Concept

Any hope that Scion would be revealing the next iteration of the tC, or a clean-sheet sports coupe with which to replace it, were dashed this afternoon in New York when the wraps were pulled off the Hako Coupe Concept. The Hako is essentially a Scion xB that's lost a couple of doors and gained a massive schnoz, a seriously upright windshield and some highly stylized accents. Scion's PR people insist that the coupe's design is inspired by the "emergence of American vintage style among young Tokyo trendsetters," which may be true, but Scion's veep, Jack Hollis' remark that the Hako "is the sporty version of a box." Oxymoronic? We think so.

As with most of Scion's concepts, the Hako is a combination of form and functionality, with an emphasis on living the Scion life that the brand has fought hard to establish. As such, there's a focus on lifestyle elements that find their way inside, with storage crevices for magazines and mobile phones, flat-screen monitors and a videogame-inspired dash that would be all the rage if you were eight and it were 1992.

While the Hako is technically a coupe, it's not what we were hoping for, especially considering that Scion insists that the brand has its finger on the pulse of the youth market. What do young, car-crazed youths really want? We'd suggest that it's a few stands away, sitting at the Hyundai booth in the form of the Genesis coupe.

Scion's full press release is posted after the jump and a gallery of official shots is below (live shots are forthcoming!).

New York 2008: Scion Hako Concept - Official Pics



NEW YORK, March 19, 2008 -- Scion unveiled its Hako Coupe Concept vehicle at a press conference today at the New York International Auto Show. Scion's Hako Coupe was developed by Tokyo Design Division, which studied global, youth-inspired trends. Japanese and American youth cultures often influence each other and are interpreted with a unique twist. The Hako Coupe Concept was inspired by the iconic xB and the emergence of American vintage style among young Tokyo trendsetters.

"Scion's Hako Coupe Concept embodies a distinct global perspective on today's youth," said Jack Hollis, Scion vice president. "This type of forward thinking complements the Scion philosophy of intently listening to our customers and being willing to take risks to help us see where our brand should be. We took the xB's iconic boxy shape and explored something more vivacious, yet just as emotionally appealing. This concept is the sporty version of a box."

Tokyo Design developed the Hako Coupe with classic American coupes in mind. The car's geometric profile conveys a powerful stance in a compact and bold package. Its trapezoidal LED headlights lie parallel with a large and aggressive, rectangular upper grille. The lower rectangular grille anchors the front fascia and continues to communicate the Hako's aggressive attitude. Round fog lights, symmetrically placed high on the front bumper, have integrated turn signals. The Hako's silhouette is accentuated by slim, race-car-inspired side mirrors
that also feature integrated turn signals. Powerful, flared fenders add dimension and contrast to the concept's boxy shape and smooth surface planes. The Hako concept hugs the road with custom 18-inch deep dish five-spoke wheels and tires with a
"Scion" custom tread.

The Hako Coupe features a vertical windshield as the concept sits upright and ready to attack the road. A high linear beltline along with a blackened and chopped greenhouse seamlessly wrap around the rear to provide a mysterious profile. As an example of potential personalization, the concept is equipped with a flat, panorama roof that features a random, barcode-like pattern that can be seen on
the exterior and from the interior.

The rear features LED taillights that echo the shape of the headlights. To complete the package, the rear bumper has an integrated fog and back up light on the left and exhaust on the right.

Inside, the Hako is accented with orange and metallic detailing that exudes a modern environment with entertainment possibilities. The front and rear seats are covered with urethane and rubber-like upholstery for easy cleaning. The contemporary front bucket seats flow to the floor and incorporate a geometric design on the seatback. The seats are separated by a center console that features a large
storage crevice for storing magazines, cell phones, and other small items. Two cockpit-like rear seats also share a storage crevice.
The orange driver's seat has a gaming theme. Instrumentation and warning lights cascade from the art inspired instrument panel to the steering wheel. The shifter, located on the center console, resembles a large joystick. On the steering wheel is a simple button to start the engine and a track-ball type control for the Hako's entertainment system located on the passenger dash. The entertainment system consists of two video monitor screens mounted on the dash for radio, video, and music capabilities. Users can upload their videos and music through a Bluetooth® connection. The front passenger controls the system using a large rollerball mounted on the center of the dash. A black seat differentiates the front passenger area. Video monitors located on each door and on each side of the rear seating area project distorted fish-eye images from orange filtered cameras mounted


Overall Length: 145.7
Overall Width: 68.1 without side mirrors
74.0 including side mirrors
Overall Height: 57.5
Wheelbase: 94.5
Ground clearance: 4.0
Wheels: 18-inch alloy wheels
Tire Size: 225/45 R18

Seating Capacity: 4

Share This Photo X