Leave it to a Japanese company to try and make engines cute and friendly. In a new
campaign titled "
has unleashed four animated engines (well, three engine and a hydrogen
) bouncing around a world of expensive gasoline and rising temperatures. Honda says the campaign is intended to be a "comical, yet serious expression of Honda's commitment to providing a cleaner and safer environment for the future generations."
The engines featured are the gasoline burning i-VTEC and IMA
i-DTEC, and the
FC Stack. Each makes an appearance in the video, but it's the i-VTEC that checks out the hottie at the pump from a somewhat in appropriate angle. Not sure if that the comical or serious part.