Honda's "Engines" ads feature cleaner, happy powertrains

Leave it to a Japanese company to try and make engines cute and friendly. In a new advertising campaign titled "Engines," Honda has unleashed four animated engines (well, three engine and a hydrogen fuel cell) bouncing around a world of expensive gasoline and rising temperatures. Honda says the campaign is intended to be a "comical, yet serious expression of Honda's commitment to providing a cleaner and safer environment for the future generations."

The engines featured are the gasoline burning i-VTEC and IMA hybrid systems, the diesel i-DTEC, and the hydrogen FC Stack. Each makes an appearance in the video, but it's the i-VTEC that checks out the hottie at the pump from a somewhat in appropriate angle. Not sure if that the comical or serious part.

[Source: Honda]

Share This Photo X