, maker of the cutesiest bit of neo-retro ever (the 500, pictured above) threw a party to mark the opening of their new flagship store in London's
West End. The car company went all out with real celebrities (No, I wasn't there. Sigh.) and an art exhibition which featured, according to the press release
, "the work of 22 young designers who are competing to design an accessory for the Fiat 500
that will be chosen to go into production..."
More than just another dealership
, the space is being offered up (for a fee, I'm guessing) as "a venue for corporate meetings, fashion shows, art and design exhibitions, and as a lavish set for film makers." Broadcaster CNN has already taken them up on that offer and will be holding a seminar with leading auto marketers and media opinion-formers. I'm still waiting on that invite.