With the U.S. dollar reaching an all-time low against the euro, EU-based manufacturers are looking to the United States as a low cost manufacturing site.
Audi's parent company
Volkswagen has been contemplating building an assembly plant somewhere in the United States for some time, which, if built, will allow it to more effectively compete with Japanese automakers already building here. It now looks like Audi also wants to assemble cars here and it may decide not to share real estate with
VW. Audi wants to grow its U.S. sales from 93,000 in 2007 to over 200,000 by 2015, which will be very difficult to do profitably without building in the U.S. Speaking in Geneva, Audi CEO Rupert Stadler also said that a joint production project with
Porsche is also a possibility.
[Source: Automotive News - sub. req'd]
[Source: Automotive News - sub. req'd]
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