J.D. Power & Associates, the biggest name in rating everything related to buying and owning cars, has released its rankings of automaker websites. The ratings, which J.D. Power releases twice a year, takes into account the feedback of more than 11,000 online new car shoppers over the course of two months, basing their scores on user-friendliness, content and overall appearance.
While you'd be forgiven for thinking that Japanese companies would have the best websites in the industry, this half's survey placed American automakers at the top of the list yet again. GM's HUMMER division retained its place at the top, just two points ahead of Lincoln. Kia came in third ahead of Honda and Mazda which tied for fourth, while Jeep, Acura, Lexus, Saab and Toyota rounded out the Top 10. We visit our fair share of automaker websites and have found some to be more intuitive than others. Your thoughts are welcome in the comments below.
[Source: JDPower.com via Winding Road]
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