In 2003, California signed into law the "World's First Fuel-Efficient Tires Law" and the California Energy Commission had until July 7, 2007 to develop the standards. The law goes into effect in July of 2008. I have to agree with Wired when they say the Commission could have highlighted safety concerns more.
As you can see in the video below, Michelin is big on low-resistance tires and must have seen this as a way to make money but I have to admit: For once, I am little disappointed that a major corporation did not push back a little harder against green regulation. Sure, the law requires labeling and that the market for replacement tires include low-resistance tires. Nothing wrong with more consumer information and greater choice in the market place, right? However, this could be a slippery slope to a CAFE-like law for tires. Readers, am I overreacting or is this a great law?