As you can see above, it looks like designers at Ford have updated the truck's branding in their favorite word processing program by clicking on the Italics and Bold buttons. The brushed aluminum gradient backdrop looks more like a stamped chunk of metal than did the chrome-painted plastic of the current model (right). Well, now that we've got the badge unveiling out of the way, all we have left is the 5,000-lb. truck that has been the best-selling vehicle in the U.S. since the Brady Bunch was on prime time TV. Let us know what you think of the new logo after the jump.
[Source: NAIAS Newsletter via Top Speed via Jalopnik]