Lexus hybrids are green in name only. The battery power offered by the hybrid drivetrain is used mainly for a power boost instead of making a serious dent in emissions or greatly increasing the mpg ratings of the vehicles. Given that a green image is more important to Lexus than actually going green, it's not surprising that the Project GreenHouse event the company is sponsoring at the Sundance Film Festival in January in Park City, Utah is more style than substance.
As the Lexus press release (available after the break) itself says, "Eco-luxury lifestyle options, eco-fashion, and carbon-offset programs highlight this year's initiatives." Eco-luxury? Give me a break.

Lexus calls Project Greenhouse, now in its second year, "a unique platform that brings awareness to global environmental issues through a lifestyle event showcasing responsible eco-luxury living." The show will feature a performance by musician John Legend (pictured) and "complimentary rides to the exclusive site in the world's first luxury hybrid vehicles, including the Lexus RX 400h luxury hybrid utility vehicle and the Lexus LS 600h L luxury hybrid sedan." Well, isn't that special?

Luckily, not many of us can afford Lexus hybrids because if we all went "green" the way Lexus advocates, the project greenhouse would be the earth's atmosphere. That's not good.

[Source: Lexus]


Lexus Brings Hybrid Living & John Legend to the 2008 Sundance Film Festival

Eco-luxury lifestyle options, eco-fashion, and carbon-offset programs highlight this year's initiatives

PARK CITY, Utah, Dec. 20 /PRNewswire/ -- For the second year, Lexus Hybrid Living will have a presence at the Sundance Film Festival with two events that highlight the synergy between luxury and "green living." Starting January 18th through the 22nd, Lexus Hybrid Living presents Project GreenHouse, a unique platform that brings awareness to global environmental issues through a lifestyle event showcasing responsible eco-luxury living. Located at 306 Main Street, Project GreenHouse is just steps away from the Egyptian Theatre and will be open from 1pm to 6pm (by appointment only). As an added bonus for friends of eco-living and fans of John Legend, Lexus will also be hosting an exclusive performance by the Grammy Award winning artist at the Star Bar, on Saturday January 19th.

Having set the standard on sustainable living with the first edition of Project GreenHouse at the 2007 Sundance Film Festival, Lexus Hybrid Living is once again the exclusive presenting partner, showcasing the very latest in eco-luxury lifestyle, both on and off the road. And for the first time, Sundance Channel will produce segments for their daily on-air broadcast of the Festival -- including interviews with participating film directors and cast -- from a specially-designed studio on location at Project GreenHouse.

"The Sundance Film Festival is a place where the natural setting of Park City meets the glamour of Hollywood," said Kimberley Gardiner, Lexus event marketing manager. "Lexus Hybrid Living represents this same juxtaposition by demonstrating how we can minimize our impact on earth without sacrificing comfort and luxury."

With beautiful Park City as the backdrop, eco-curious celebrities, VIPs, and press will experience unparalleled luxury beginning with complimentary rides to the exclusive site in the world's first luxury hybrid vehicles, including the Lexus RX 400h luxury hybrid utility vehicle and the Lexus LS 600h L luxury hybrid sedan. A modern lifestyle suite, Lexus Hybrid Living will design a model space, featuring selections from organic interior designer Kelly La Plante and using pieces from the Lexus Hybrid Living collection. Pangea Organics will pamper guests with a refreshing and rejuvenating spa, featuring its suite of organic bath and body products. Guests will also enjoy organic beverages, organic chocolate tastings and more!

One of the highlights of Project GreenHouse is the Eco-Fashion Closet, showcasing and curating the latest sustainable designs from established and emerging designers. This year's collection will include designs from Oscar de la Renta, Linda Loudermilk, Lara Miller, Bahar Shapar, DDCLAB, C.L.A.S.S. and more.

Project GreenHouse will be a carbon neutral event, which is one of the platform's key initiatives: to showcase the importance of reducing one's carbon footprint. Participating films, documentaries, and shorts are invited to offset their carbon emissions through partner Earth Pledge and its Limit450 division, which supports local American farmers. Festival goers are also highly encouraged to make an appointment to visit Project GreenHouse and carbon offset their travel to the festival.

On January 18th and 19th, Lexus will be offering a limited number of general admission tickets to the John Legend live performance, to visitors of Project Greenhouse. The concert, which will be one of the most highly coveted events of the week, will be a night to remember, with pre-concert entertainment leading up to the Grammy Award winning marquee artist. An early visit to Project GreenHouse is suggested, as tickets will be in high demand.

For more information on Lexus Hybrid Living please visit http://www.lexus.com/hybridliving. To schedule an interview, or to attend these events, please contact Dee Murphy at 323.906.0736 or dee@inform-ventures.com. For more information on Project GreenHouse, how to carbon offset your travel or film, or to make a donation to Earth Pledge and its Limit450 division, please contact Ryan Urcia at 646.714.2520 or ryan@statepr.com.

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