According to numerous published reports today, Ford
is expected to announce within days that India's Tata
Motors will be the preferred bidder for the Jaguar
and Land Rover
brands. Assuming this happens, look for Tata to pay Ford up to $2 billion USD for the pair of iconic British marques. As has already been reported here and elsewhere, the British labor unions have come out in support
of the Tata bid, and the Indian company also has Fiat lined up
to help show it the ropes when it comes to managing major European brands. Tata has also stated that the three British factories used to produce Jaguar and Land Rover vehicles will be retained. We'll keep tabs on the developments, since it now sounds like some sort of announcement is imminent.
[Source: The Sunday Times]