Volkswagen to build Up! in India

Volkswagen has been struggling here in the US, but in emerging markets the German automaker is among the best. VW has been a big player in China since way before it was cool, and now Mr. Winterkorn and co. are focusing their attention on the booming India market. VW is planning on producing 240,000 vehicles per year in India by 2012, and it's using two small cars to supply much of the volume. The size and price of the Polo compact and the upcoming Up! minicar are perfect for the India market, and Europe's largest automaker plans on building both vehicles at its new plant in Chakan. Up! will go head to head with its low-cost Indian market competition with a price tag in the $7,500 price range.

The Passat has already been on sale in India since November, the next generation Jetta and the ultra-luxury Phaeton are scheduled to hit India's VW dealerships in the next couple years. With VW's vast expertise making and selling its cars in low-cost markets, the company that created the original Beetle has a great chance to make hay in the land of Gandhi and the Taj Mahal.

[Source: Inside Line]

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