VW Bluemotion's print and TV ads

Bluemotion is the green badge VW puts on many of the their greenest cars and they have odd ads like the one above showing a man trying to save a rabbit with jumper cables subtitled "for those who care about nature." Below the fold are several TV ads for Bluemotion including: one with a Bluemotion car sprouting trees, plastic bags turning into a Bluemotion car and an animated ad equating driving a Bluemotion car to saving paper. I think the ads are clever and I like hearings words like CO 2 and carbon foot print in a car ad. What do you think?

[Source: YouTube]

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