December is a dark time for automotive news, and with that in mind, we present to you Hyundai's logo for its forthcoming Genesis sedan. The bewinged hexagon will be fitted to the luxury cruiser's stem and stern, but only in the Chinese and Korean markets. Close call, since we were about to remark about how the badge was derivative on a good day and patently gaudy the other six days of the week.

More important than the logo, which Hyundai describes as symbolizing "the spirt [sic] of flight and soaring above it all" (seriously, it's in the press release post jump), is Hyundai's announcement that both 3.3- and 3.8-liter V6 Lambda engines will be available in place of the range topping, 375 hp Tau V8. Although they mention that the V8 will come with a six-speed auto 'box, they didn't elaborate on how many ratios would be available on the base models.

PRESS RELEASE

(Seoul, Korea) Marking a new beginning, Hyundai Motor Co. today announced Genesis as the official name of its eagerly aniticipated luxury sports sedan. Benchmarking and bettering the competition, the Hyundai Genesis redefines luxury by presenting a credible alternative to the premium automobile offerings from Germany, Japan and the United States.

Adopting a rear wheel drive architecture and numerous technical innovations, Genesis opens a new era of high performance Hyundai motoring.

At the same time, the company has unveiled the Genesis emblem consisting of the Genesis logotype set in a black hexagonal shield framed by a pair of wings. The wings, executed in a hyper-metallic silver, symbolize the spirt of flight and soaring above it all. However, the Genesis emblem will only be applied to the Korean and Chinese markets.

With Genesis, Hyundai opens an exciting new chapter in its 40 year-long history to compete at the very highest levels of the automotive business.

At the pinnacle of the Genesis motoring experience is the all-new Tau V-8 engine which will deliver 375 horsepower to the rear wheels through a six-speed automatic transmission. Hyundai's silk-smooth V-6 Lambda engines will also be offered in 3.3- and 3.8-liter editions. Hyundai pledges excellence at every step of the Genesis ownership experience from purchase to delivery and after-sales service.

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